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Heard of a capsule wardrobe? Minimalism in play. Those big billboard ads that were filled with images and text? Now they’ve gone the minimalist route. The physical appeal of the iPhone? Minimalism. Physical space, then mental relief.Įven those who don’t claim to be minimalists do it.
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Verbose prose aside, even skeptics have to begrudgingly accept that there is a certain appeal to not owning a lot. The fact that I used four -isms to just talk about “a need for more” is a case in point. We live in a world of capitalism, materialism, consumerism, commercialism. While some may raise their eyebrows and go “why?”, the reason checks out. Many minimalists want to get rid of most of their worldly possessions. A succinct summary would be: a lack of excess. It means surrounding yourself with only what you need or really want. We’re talking about minimalism as a way of being. It first broke through as a style in sculpture and music.īut this is not the minimalism we’re talking about. If you were to go and actively search for the history of minimalism, you will most likely learn that it started in the 1950s. Then again, cliches are cliches for a reason. Heard the overused term “less is more” before? Ah, we’re guilty of having used it too.
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We wrote a blog on the Colours of Christmas a few days ago. In this blog, we’re going to be taking you through what we believe minimalism is, what soft minimalism is, and why we decided to go ahead and create a soft minimal Christmas collection. For that, we have this chaotic world to thank. Well, to answer that question, we don’t really need to look to Christmas at all. So how is it that a Christmas with softer hues seems to be catching on? Christmas is a time when reds, whites, and greens shine.